July 21, 2026

Adidas cashes the World Cup as Spain fandom keeps climbing

Four times the jersey sales, a second star on the way for Spain, and a card season that runs straight through the summer.

Mover of the Day

About 4x the prior tournament's jersey sales, doubled ball sales, and roughly 1.5 billion euros in revenue, reported by RetailDetail and corroborated by FashionUnited, which adds the August 4 second-star Spain pre-order and Rodri's Golden Ball.

Adidas sold four times as many World Cup jerseys as the last tournament, with Mexico the top seller

Adidas moved four times the football shirts it sold at the previous World Cup and doubled ball sales, putting tournament-related revenue near 1.5 billion euros, the high end of its own forecast. Mexico led all 14 national teams Adidas kitted out, with finalists Spain and Argentina next, and Spanish demand looks set to keep climbing after the July 19 final. If you want the winners' shirt, Adidas is readying a second-star Spain kit for pre-order from August 4.

RetailDetail's report ↗

Gear check · curated picks (disclosure) Spain National Team adidas 2026 FIFA World Cup Champions Trophy T-Shirt - Red ↗ at Fanatics

Spain national team Adidas 2026 World Cup Rodri

Source: RetailDetail EU · Published July 20, 2026

Drop Radar

Real Madrid away confirmed for July 23, plus early retail sightings of all three, reported by Footy Headlines.

Adidas 26-27 kits for Real Madrid, Arsenal and Bayern surface; Madrid away lands July 23

Three Adidas 26-27 club kits have leaked into early retail ahead of the official reveals. Real Madrid's away is an 'Aurora Ivy' dark green with crest-inspired geometric patterning and the first modern-era retro Adidas logo on a Madrid away shirt, set for release July 23. Arsenal's third is pale yellow with navy trim, and Bayern's third is a navy-purple all-over print. The Madrid away is the one with a firm date, so that is the first to circle.

Footy Headlines' breakdown ↗

Real Madrid Arsenal Bayern Munich Adidas

Source: Footy Headlines · Published July 20, 2026

Street date confirmed for Wednesday, July 22, by Beckett, with pre-order listings live at multiple hobby retailers.

Panini Select Road to FIFA World Cup 2026 soccer street-dates July 22

Panini Select Road to FIFA World Cup 2026 arrives Wednesday, July 22. The 250-card base runs three tiers, Terrace, Mezzanine and Field Level, across 30 national teams, with new inserts (Equalizers, Select Future, Unstoppable, Snapshots) and three new autograph sets in Select Few, Select Stars and Select Pairings Signatures. It is the Select line pointed squarely at the tournament, so expect the World Cup names to carry it.

Beckett's checklist and details ↗

Gear check · curated picks (disclosure) Spain National Team adidas 2026 FIFA World Cup Champions Trophy T-Shirt - Red ↗ at Fanatics

Panini Select 2026 World Cup Panini

Source: Beckett News

Event set for July 25 and the $95 University Red hoodie already live, with the full capsule launching ahead of the game, per House of Heat.

Nike and Jordan Brand's 2026 WNBA All-Star capsule lands ahead of the July 25 game

Nike and Jordan Brand's capsule for the 2026 AT&T WNBA All-Star Game at Chicago's United Center on July 25 covers special-edition player jerseys with Jumpman branding, hoodies, graphic tees, cropped mesh tanks and Windrunner jackets, plus signature sneakers for select All-Stars. The 'University Red' All-Star hoodie is already up at $95, with the rest rolling out before Saturday's game through Nike.com and DICK'S.

House of Heat's where-to-buy ↗

WNBA All-Star Game Nike Jordan Brand

Source: House of Heat · Published July 16, 2026

Pre-order opens Friday, July 24, with $249.99 hobby boxes, confirmed by Beckett and Topps' own store listing.

Topps Inception Basketball, the brand's first NBA-licensed set, opens pre-order July 24

Topps Inception Basketball, the brand's first fully NBA-licensed edition, opens pre-order Friday, July 24. Hobby boxes carry seven cards averaging one autograph each at $249.99, with Victor Wembanyama and Cooper Flagg autos in the mix. The 100-card base spans current stars like LeBron James and legends like Shaquille O'Neal and Allen Iverson, so this is the first Inception rookie class under the new license.

Beckett's checklist and pre-order date ↗

Topps Inception Victor Wembanyama Cooper Flagg Topps

Source: Beckett News

Under the Radar

Top-five post of the day on r/SoccerJerseys (RSS top-of-day; scores unavailable), with eBay actives showing repros near $35 and originals asking up to $250.

A collector closes out the World Cup with a BNWT 1994 Adidas USA 'Denim Kit'

A collector capped their tournament with the piece a lot of shirt people quietly covet: a brand-new-with-tags 1994 Adidas USA away, the famous 'Denim Kit.' The post landed among r/SoccerJerseys' best of the day. If you go hunting, mind the gap: fan replicas sit around $35 while original vintage examples ask up to $250, so know which one you are looking at before you bid.

The thread ↗

USMNT Adidas 1994 World Cup

Source: r/SoccerJerseys · Published July 20, 2026

Top-three post of the day on r/SoccerJerseys (RSS top-of-day; comment-level detail could not be verified after a 403 on the thread fetch).

A match-worn, signed David Villa Spain shirt from 2011 surfaces after the final

The morning after Spain lifted the trophy, a collector shared a match-worn, signed David Villa Spain jersey from a 2011 Euro qualifier against Lithuania. It is a personal collection piece, not a for-sale listing, surfaced as a nod to the win rather than a market call. A nice reminder that a national team's history is part of what makes the current shirt worth owning.

The thread ↗

Gear check · curated picks (disclosure) Spain National Team adidas 2026 FIFA World Cup Champions Trophy T-Shirt - Red ↗ at Fanatics

David Villa Spain national team Euro 2011 qualifiers

Source: r/SoccerJerseys · Published July 20, 2026

Live Heat

Named on-site sales reported by Sports Collectors Digest: 1,996 of 2,026 $12,000 FIFA rings to the public, $450 World Cup turf pieces, and a sold-out $1,000 Brunson photo-op.

Fanatics Fest sells 2,026 $12,000 FIFA rings and unveils Cooper Flagg's 1/1 rookie card

Fanatics Fest 2026 ran July 16-19 at the Javits Center as its biggest yet, riding the World Cup and the Knicks' title run. On-site, the show sold FIFA Championship rings at $12,000 each (1,996 of the 2,026 to the public, 30 to winners), MetLife Stadium final turf pieces at $450, and a $1,000 Jalen Brunson photo-op that sold out weeks before doors opened. Cooper Flagg also revealed his 1/1 Rookie Debut Patch Autograph, floated as a possible eight-figure card after his Chrome Sapphire Padparadscha 1/1 sold for $366,000 in March.

Sports Collectors Digest's recap ↗

Gear check · curated picks (disclosure) Spain National Team adidas 2026 FIFA World Cup Champions Trophy T-Shirt - Red ↗ at Fanatics

Fanatics Fest NYC Cooper Flagg Jalen Brunson 2026 World Cup

Source: Sports Collectors Digest · Published July 20, 2026

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